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Assertiveness Skills training St Albans

We are now back doing full face-to-face training, but we are also happy to train remotely via Microsoft Teams or Zoom, if that is your preferred option. Contact us to discuss or see Online training for details of smaller time slots.

If you’re looking for really great Assertiveness Skills training St Albans you’re in the right place.

Our Assertiveness Skills Training St Albans courses are designed to teach the relevant skills to help increase your confidence, not only in the workplace, but in all areas of life, such as dealing with difficult family situations, poor customer service, etc.

Companies large and small choose us – why? Your own tailored, Assertiveness Skills Training St Albans course, at your own premises at the same price as a standard course from elsewhere.

The JMD Training difference is clear:

  • We come to you – your Assertiveness Skills Training will be given on your site
  • There will only be people from your company on your course
  • We offer a money-back guarantee if any delegates are not completely satisfied
  • The training date is around you, not us!
  • Our prices are astounding
  • We can assess all learners in advance for free
  • Our courses are never cancelled

All Assertiveness Skills training St Albans can be adapted to the needs of the individual or organisation and we would encourage you to think about what you actually need from the training and contact us to discuss.

Organisations who have benefitted from our Assertiveness Skills training include:

We also offer computer training in St Albans including Excel training St Albans, Excel VBA training St Albans, Microsoft Access training St Albans


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Course Type Cost per day
1 to 1 training £475
2 to 4 delegates £845
5 to 8 delegates £1195

Prices are PER DAY, and NOT per-person! E.g. if there’s 5 people on the course, you pay £1195. All prices exclude VAT.

For further details, please fill in the contact form. If you are ready to book, please fill in the contact form with your first and second choice of date – if we cannot accommodate these dates we will give you a 10% discount and arrange a mutually convenient date within 24 hours.

We offer Assertiveness Skills training in St Albans and all surrounding areas.

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Aims of the course

To create assertive employees

Course objectives

By the end of the course, learners will be able to: 

  • Understand what assertiveness is
  • Understand the concepts of self-esteem and self-confidence
  • Become self-aware
  • Overcome invisible barriers that hinder success
  • Establish a more positive self-image
  • Develop assertive behaviour and assertive body language
  • Intro to Transactional Analysis
  • Action plan

How the course is run

This instructor-led course has an interactive approach, with plenty of opportunities for learners to practise the new skills they learn.

Definition of assertiveness

  • What is assertiveness?
  • What is passive behaviour?
  • What is aggressive behaviour?
  • What is passive/aggressive (manipulative) behaviour?
  • Learning to say no

Understanding self-confidence and self-esteem

  • Explore what confidence is and why it is important
  • Consider how low confidence can affect your life
  • Developing and maintaining self-confidence through:
  • Learning to accept compliments
  • How you can appear more confident by using your voice and embracing body language
  • Is Fake it until you Make it a "real thing"


  • What is self-talk?
  • Uses for self-talk: to change bad habits, for focusing, for changing moods, for controlling effort
  • Tips on how to convert negative thoughts into positive self-talk
  • Techniques for controlling self-talk: thought stopping, changing negative thoughts to positive thoughts, countering, The ABCDE Model

Analysis of behavioural types

  • Analysing behaviour in others
  • Controlling tension
  • Self analysis
  • Introduction to Transactional Analysis

    Techniques for giving feedback in an assertive way

    Techniques for receiving feedback in an assertive way

    Action Planning

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